Effective Communication for Progressive Brands
Individual Professional Passionate


We ensure that progressive brands attain media attention.

We deliver results

Achieving and surpassing goals – that’s easiest with experienced professionals. Every project is overseen by a senior team, which not only comes up with great concepts but turns them into results.

We give everything

How do we get new business? Almost entirely via recommendations. To make sure that it stays that way, we apply all our expertise and connections to get the best possible result for every single client.

We work flexibly

Communication solutions off the rack? You won’t find those with us. We think that every assignment deserves an individual approach. Especially as the digital industry is prone to quickly shifting priorities. We remain flexible and adjust our course of action accordingly.

We challenge ourselves

Just do it? Sure, but we also constantly challenge ourselves: Is this really the best course of action? How can we optimize results? We are a true partner, on eye level with our clients so that together we can achieve the best possible results.


We are a team of experienced consultants and senior consultants who enjoy impactful communications and collaboration.

From our “pre-life” we know not only how agencies operate but businesses too. That enables us to understand the processes, interests, arguments and objectives of our clients.

Every assignment is carried out passionately and professionally by an individual senior team.

Our management team

Anja Weinhold
Founder and Managing Director

Anja Weinhold is an experienced communications professional who has worked both in-house and in agencies in Germany and abroad. Before founding HotDot Communications, she headed PR and marketing for an eBay subsidiary.  Before its acquisition by the marketplace, she was responsible for its communications in the UK, France and Germany. Prior to that, Anja Weinhold was senior vice president at a global PR agency in Frankfurt and San Francisco, consulting clients from consumer goods and technology.

Christian Soult
Senior PR Consultant

Christian “discovered” PR as a student more than 20 years ago, while working for a student consulting firm. Instead of becoming an engineer, he opted for a PR career in agencies and in-house in Hamburg and Munich.  Arriving in Berlin over ten years ago, he was excited by the emerging digital scene and the challenge of communicating innovation and new technologies to the public. He has been responsible for the media relations of various start-ups for several years, before joining HotDot in 2011.

Head of advisory board

Stormy has been addressing the real big issues outside of our day-to-day business since 2018: What is happening on the street? Who are the new visitors to the office? When will they finally leave? What is there to eat? Why this and not something better? Who will be playing with me? When will the bird videos run again on the big screen in the conference room? Before Stormy came to HotDot, she was a privateer on the Baltic Sea. However, it quickly became clear to her that she wanted to leave the countryside and devote herself to larger tasks in the German capital.


We design and implement tailored communication concepts.

Where? In Germany and elsewhere via our network Over There.

Primary objectives

Increase awareness
Enhance credibility
Build brand
Generate leads

Main disciplines

Media Relations

Our core competence: We get businesses, brands, products and people into the media – print, TV, radio and digital channels. This is best done via storytelling, a deep understanding of media and the way it works, and good contacts to media representatives.

Influencer Relations

Experts, bloggers, social media stars also influence opinions about a business, product or service. We collaborate with them to design authentic campaigns that are suitable for both the influencer and the brand.

Speaker’s Bureau

Presentations at conferences are perfect for increasing attention and demonstrating expertise. We select relevant forums and place business representatives as speakers.

PR Stunts

We put the spotlight on brands in high-profile PR stunts that get talked about in both social and traditional media. How? Not as an end in itself, but with a clear return on investment as the goal.


Those who can tell exciting stories have a clear advantage. We create relevant, search engine optimized content for internal and external channels. By using free as well as paid forms of content distribution, we ensure a wide reach and a high number of leads.

Social Media

Communication is most effective when stories are synchronized across and tailored to different channels. HotDot adapts messages for social media, designs customized campaigns and manages all ongoing communications.


Zu unseren Kunden zählen digitale Branchenchampions und innovative Start-ups.


Our brief monthly review: What exciting things happened for our clients and at HotDot?

May 2024

Berliner Morgenpost spoke to Benjamin Seibel about five years of CityLAB, its greatest successes to date and the Kiezlabor, which is now touring the Berlin districts again.

Lovevery’s Play Gym is a must-have for newborns – according to Desired.de.

April 2024

CityLab has been preparing for eventful Spring months – not only will there be new stops for CityLAB’s Kiezlabor and its annual summer conference will happen soon, but also the fifth anniversary of the innovation lab is around the corner.

It’s worth reading Overview Magazine’s piece on the Lovevery toys which are tailored to developmental stages.

March 2024

The Bring! Labs Shopping Trend Report 2024 showed: Germans rate quality and animal welfare more important than price when shopping for groceries.

The AI-based search engine Parla by CityLAB combines the user-friendliness of tools like ChatGPT with the factual content of Senate answers – according to taz.de.

Kids in selected kindergardens across Germany are excited to spend lots of engaging playtime with the amazing Lovevery toys

February 2024

Bring! Labs AG looked back on a successful fiscal year with a 20 percent increase in sales and launched its advertising platform in Austria.

This summer will be exciting – preparations are underway for many amazing CityLAB projects.

While preparing summer topics for magazines, we were delighted by the Familie.de article about Montessori furniture for toddlers – featuring of course  the Play Shelf by Lovevery.

January 2024

With Parla, CityLAB has released a new AI tool that can be used by anyone. It searches through over 10,000 documents of the Berlin parliament to generate answers to questions about Berlin.

For LoveveryWe have planned exciting topics and special activities and are looking forward to a year full of development-supporting fun.

December 2023

Berlin local media reported on Hilf-Mir.Berlin, the website of CityLAB and the Senate Department for Science, Health and Care, which makes it easier for Berliners to find professional psychosocial support.

In an interview for the print edition of IT-Business, Durabook CEO Fred Kao explained why the company relies 100% on channel distribution and what it looks for when choosing its distribution partners.

Christmas evergreens are the developmental promoting toys by Lovevery.

STX Group and SKW Piesteritz in Wittenberg announced a strategic partnership for the long-term supply of biomethane for the production of green nitrogen – both the local and agricultural trade press reported.

November 2023

At Christmas, both Germans and Swiss pay more attention to quality than price when it comes to food and gifts – one finding of this year’s Christmas surveys by Bring! Labs AG among its app users.

The Open Data Information Center (ODIS) and CityLAB Berlin have expanded the Berlin Christmas market finder app to include new features such as weather information and an accessibility filter.

Durabook expanded its portfolio with Windows 11 Secured Core PCs: The Durabook S15 and the Durabook U11I now offer further protection for sensitive data.

Gabrielle Felman, director child development at Lovevery, gave tips on how to choose toys.

October 2023

At its last location for 2023 in Marzahn-Hellersdorf, CityLAB‘s hyperlocal innovation lab invited all residents to develop ideas for redesigning Alice-Salomon-Platz.

Further Christmas preparations were underway for Lovevery. At the same time, we were pleased to receive many media articles about the company’s great products

In its print article “Future-proof technology for the energy and utilities industry” with input from Durabook, EEK magazine showed how utilities can benefit from the use of robust hardware.

September 2023

Germans are paying more attention to offers when shopping – just one of the many findings of the new Bring! Shopper Guides for 2023..

Durabook has updated its S15 semi-rugged laptop. The new hardware not only has a slimmer design, but is up to 200 percent more powerful.

Using a patisserie as a setting, Zoom showed visitors at their brand house at Digital X in Cologne how Zoom can make everyday work easier.

August 2023

The new local participation lab “Kiezlabor” of CityLAB Berlin hosted numerous exciting discussions and workshops on climate change in the city at his first stop at Tempelhofer Feld.

Various Influencers presented their fans with the new super cool mobile phone cases by Casetify.

For Lovevery we prepared Christmas topics while enjoying beautiful summer days.

July 2023

With the German invention buxit, a garden net with spikes, boxwood can be effectively protected from infestation by the boxwood moths – all this without any chemicals.

Many amazing Pride influencers presented Casetify‘s Pride Collection on their Instagram channels.

Solid design, high flexibility and up to 225 percent more performance: Durabook introduced the latest version of its rugged U11I tablet.



HotDot Communications GmbH
c/o GESOWORX Coworking
Langhansstraße 28 / Ecke Roelckestraße
D-13086 Berlin

T: +49 30 84712118-0
F: +49 30 84712118-99
E: info@hot-dot.com


Is there someone like you in France, Great Britain or the United States?

We get this question a lot, since many businesses appreciate the benefits of a boutique agency. And the answer is: Yes! HotDot is the co-founder of the international PR network ‘Over There Group’, a collaboration of independent, boutique PR agencies. Together we support fast-growing technology brands and businesses by planning and implementing their communications in the European markets and other key international markets.

International PR with a dedicated, single point of contact and the professionalism and passion of a boutique agency.


Legal Notice & Privacy

HotDot Communications GmbH
Wichertstrasse 16/17
10439 Berlin

T: +49 30 8471 2118-0
F: +49 30 8471 2118-99
E: info@hot-dot.com

Managing director: Anja Weinhold

Company headquarters: Berlin
Registration: HRB 120145 B at Charlottenburg district court
VAT number: DE 267270111

Responsible for content:
HotDot Communications GmbH
Wichertstr. 16/17
10439 Berlin

Design: Sharmila Sandrasegar
Programming: Good Afternoon

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