Effective Communication for Digital Brands
Individual Professional Passionate


We ensure that digital brands and projects attain media attention.

We deliver results

Achieving and surpassing goals – that’s easiest with experienced professionals. Every project is overseen by a senior team, which not only comes up with great concepts but turns them into results.

We give everything

How do we get new business? Almost entirely via recommendations. To make sure that it stays that way, we apply all our expertise and connections to get the best possible result for every single client.

We work flexibly

Communication solutions off the rack? You won’t find those with us. We think that every assignment deserves an individual approach. Especially as the digital industry is prone to quickly shifting priorities. We remain flexible and adjust our course of action accordingly.

We challenge ourselves

Just do it? Sure, but we also constantly challenge ourselves: Is this really the best course of action? How can we optimize results? We are a true partner, on eye level with our clients so that together we can achieve the best possible results.


We are a team of experienced consultants and senior consultants who enjoy impactful communications and collaboration.

From our “pre-life” we know not only how agencies operate but businesses too. That enables us to understand the processes, interests, arguments and objectives of our clients.

Every assignment is carried out passionately and professionally by an individual senior team.

Our management team

Anja Weinhold
Founder and Managing Director

Anja Weinhold is an experienced communications professional who has worked both in-house and in agencies in Germany and abroad. Before founding HotDot Communications, she headed PR and marketing for an eBay subsidiary.  Before its acquisition by the marketplace, she was responsible for its communications in the UK, France and Germany. Prior to that, Anja Weinhold was senior vice president at a global PR agency in Frankfurt and San Francisco, consulting clients from consumer goods and technology.

Sascha Krieger
Senior PR Consultant

Sascha has considerable experience in PR, corporate and internal communications, both in agencies and in-house. Before starting at HotDot in 2014, he was head of corporate communication at an IT security provider in Berlin for several years. Prior to that he worked as a senior consultant in several agencies, where he advised companies from different sectors, such as real estate, construction or social services. After studies in English and literature, he began his career as a PR officer at an IT industry association in Stuttgart.

Christian Soult
Senior PR Consultant

Christian “discovered” PR as a student more than 20 years ago, while working for a student consulting firm. Instead of becoming an engineer, he opted for a PR career in agencies and in-house in Hamburg and Munich.  Arriving in Berlin over ten years ago, he was excited by the emerging digital scene and the challenge of communicating innovation and new technologies to the public. He has been responsible for the media relations of various start-ups for several years, before joining HotDot in 2011.


We design and implement tailored communication concepts.

Where? In Germany and elsewhere via our network Over There.

Primary objectives

Increase awareness
Enhance credibility
Build brand
Generate leads

Main disciplines

Media Relations

Our core competence: We get businesses, brands, products and people into the media – print, TV, radio and digital channels. This is best done via storytelling, a deep understanding of media and the way it works, and good contacts to media representatives.

Influencer Relations

Experts, bloggers, social media stars also influence opinions about a business, product or service. We collaborate with them to design authentic campaigns that are suitable for both the influencer and the brand.

Speaker’s Bureau

Presentations at conferences are perfect for increasing attention and demonstrating expertise. We select relevant forums and place business representatives as speakers.

PR Stunts

We put the spotlight on brands in high-profile PR stunts that get talked about in both social and traditional media. How? Not as an end in itself, but with a clear return on investment as the goal.


Those who can tell exciting stories have a clear advantage. We create relevant, search engine optimized content for internal and external channels. By using free as well as paid forms of content distribution, we ensure a wide reach and a high number of leads.

Social Media

Communication is most effective when stories are synchronized across and tailored to different channels. HotDot adapts messages for social media, designs customized campaigns and manages all ongoing communications.


Our clients are major digital industry players as well as innovative start-ups.


Our brief monthly review: What exciting things happened for our clients and at HotDot?

September 2020

At least 2,000 CHF in the first year: That’s what Swiss dog owners need to pay for their darlings as ProntoPro calculated.

77% of women in Germany feel uncomfortable breastfeeding in public according to a latest Elvie study at the occasion of World Breastfeeding Week.

Creating the shopping list via voice control: Bring! became an integrated partner of Google Assistant.

August 2020

What can Berlin learn from the bike-friendly city of Copenhagen? Donkey Republic CEO Erdem Ovacik talked to Edison about it.

In an interview with new business, Bring! CEO Marco Cerqui talked about how Corona changed shopping behaviour and ad spendings.

Lifestyle media love the Elvie Pump. Quite frankly: We can totally relate to that.

ProntoPro found out: this year, the Swiss make their homes greener and smarter.


July 2020

From the recipe to your shopping list with one click: Bring! and Chefkoch, connected their services.

No wires, no tubes. The revolutionary breast pump Elvie is finally available in Germany and will change mothers’ lives.

A checklist on how to strengthen ties with suppliers: Traxpay showed how it works.

New bike sharing model: Donkey Republic introduced a 7-day rental option.

Femtech booms: The makers of breathe ilo provided insights to Deutsche Presse-Agentur.

According to a ProntoPro calculation, Swiss parents would be entitled to a monthly salary of CHF 8,341 for their work during the Corona crisis.

June 2020

How can supply chains be made more resilient in times of crisis? Traxpay provided answers in Getränke Zeitung und at Energie.de.

Hoarding is over – except for toilet paper. This is what Bring! found out – Bild.de and Sat.1 reported.

Last not least, we are delighted to have been selected for exciting new projects and clients on which we will report here in the future

May 2020

Congratulations: Bring! successfully closed a new funding round. Last not least the app analyzed again the shopping behavior in Germany and found out: Germans have stopped hoarding, but are still buying more than before Corona.

Media continued to test the fertility tracker breathe ilo and also showed interest in the users’s stories:  In the Welt Iconist’s podcast “The Real World” breathe-ilo user Pia talks about the topic “Why is everyone getting pregnant – except me?!”

Are there better and more efficient ways for companies to build project teams? Outvise co-founder Pau Cerdà discussed this in an article for industry-of-things.de

April 2020

Our second home office month. But we are healthy, well-connected and fairly productive:

As has been our Swiss client Bring! who updated its app with personalized offers. They also found out that hoarding is over – and media such as Bild.de reported.

Donkey Republic introduced a 7-day renting option and made recommendations for safe bikesharing in Corona times.

ClassPass is offering livestreaming fitness classes from around the globe about which various media reported: Starting the day with Pilates in Melbourne, hopping over to Vienna for Yoga at lunch and giving it all at a HIIT training in L.A. to end the day.

March 2020

What a month! Everything is different. We have been working from home since March 10. The communications environment has changed completely. Plans and activities had to be redesigned. But: We are all healthy and trying to make our little contribution so that everyone else stays healthy as well.

ClassPass announced three initiatives to save the fitness and wellness industry: live streams of classes, whose proceeds go entirely to studios, a donation option (with ClassPass to match any contribution) and petition for saving the industry.

Bring! analyzed Germans’ shopping behavior in times of Corona: Canned goods are most frequently bought, followed by a surprising number 2, potting soil.

February 2020

“Anybody can use my road cruiser”: AutoBild presented 13 Germans who share their cars via Turo.

Our every day life is getting smarter: Grocery shopping planning with Bring! is part of that – as Freundin.de knew.

ClassPass analyzed the 2019 workout behavior of its Austrian, German and Swiss members: They all love strength training, cycling and yoga.

We are really looking forward to partner with the super cool bike sharing company Donkey Republic.

January 2020

Breathing for a baby: breathe ilo presented its fertility tracker on the German TV show “Das Ding des Jahres”.

On the occasion of Turo’s second anniversary in Germany, CEO Andre Haddad talked to dpa about the rapid growth and future plans – more than 200 media covered the story.

Extremely fit:  ClassPass receives 285 M US$ of funding.

How did Germans shop in 2019? This was reported in the 2019 Bring! Shopping Report – trade media reported.

December 2019

Bring! found out: beer is more popular on New Year’s Eve than champagne!

Oply‘s car sharing customers would prefer a ride with Angela Merkel, Barack Obama and Elon Musk in 2019 if they had to fill the seat next to them.

When should companies hire a digital agency and when is a freelancer better suited? Outvise partner Marco Rosenheimer explained this in magazine IT-Director.

How do Berliners wix? Wix asked them. The results.

November 2019

With a lot of humor and self-irony in regard to its brand name’s double meaning in German, Wix started a major billboard campaign in Berlin.

How to earn money with your own car? A Turo host showed it in the money advice magazine of the n-tv news TV channel.

Freelancers are happy and earn well: A representative survey by Outvise gained much media attention.

Christmas means stress? In order to avoid this, Bring! compiled 5 app tips for relaxed holidays.

Oply now also has a car at the fourth Jelbi Mobility Hub of the  Berlin public transport authority.

October 2019

Oply celebrated its one year anniversary of its zone-based car sharing in Hamburg.

Bring! was at the world’s largest food trade show Anuga in Cologne and talked to media about the future of shopping.

The freelancer marketplace Outvise closed a funding round – WiWo Gründer published a corporate portrait.

Turo: Hosts and guests from Hamburg shared their experiences with private car sharing – in NDR TV’s “Hamburg Journal” and in local daily Hamburger Abendblatt.



HotDot Communications GmbH
Wichertstrasse 16/17, 10439 Berlin

T: +49 30 84712118-0
F: +49 30 84712118-99
E: info@hot-dot.com

S+U Schönhauser Allee (M1),
Humannplatz (M12)
Schönhauser Allee (S41, S42, S8, S9, S85)
Schönhauser Allee (U2)


Is there someone like you in France, Great Britain or the United States?

We get this question a lot, since many businesses appreciate the benefits of a boutique agency. And the answer is: Yes! HotDot is the co-founder of the international PR network ‘Over There Group’, a collaboration of independent, boutique PR agencies. Together we support fast-growing technology brands and businesses by planning and implementing their communications in the European markets and other key international markets.

International PR with a dedicated, single point of contact and the professionalism and passion of a boutique agency.


Legal Notice & Privacy

HotDot Communications GmbH
Wichertstrasse 16/17
10439 Berlin

T: +49 30 8471 2118-0
F: +49 30 8471 2118-99
E: info@hot-dot.com

Managing director: Anja Weinhold

Company headquarters: Berlin
Registration: HRB 120145 B at Charlottenburg district court
VAT number: DE 267270111

Responsible for content:
HotDot Communications GmbH
Wichertstr. 16/17
10439 Berlin

Design: Sharmila Sandrasegar
Programming: Good Afternoon

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