Effective Communication for Digital Brands
Individual Professional Passionate


We ensure that digital brands and projects attain media attention.

We deliver results

Achieving and surpassing goals – that’s easiest with experienced professionals. Every project is overseen by a senior team, which not only comes up with great concepts but turns them into results.

We give everything

How do we get new business? Almost entirely via recommendations. To make sure that it stays that way, we apply all our expertise and connections to get the best possible result for every single client.

We work flexibly

Communication solutions off the rack? You won’t find those with us. We think that every assignment deserves an individual approach. Especially as the digital industry is prone to quickly shifting priorities. We remain flexible and adjust our course of action accordingly.

We challenge ourselves

Just do it? Sure, but we also constantly challenge ourselves: Is this really the best course of action? How can we optimize results? We are a true partner, on eye level with our clients so that together we can achieve the best possible results.


We are a team of experienced consultants and senior consultants who enjoy impactful communications and collaboration.

From our “pre-life” we know not only how agencies operate but businesses too. That enables us to understand the processes, interests, arguments and objectives of our clients.

Every assignment is carried out passionately and professionally by an individual senior team.

Our management team

Anja Weinhold
Founder and Managing Director

Anja Weinhold is an experienced communications professional who has worked both in-house and in agencies in Germany and abroad. Before founding HotDot Communications, she headed PR and marketing for an eBay subsidiary.  Before its acquisition by the marketplace, she was responsible for its communications in the UK, France and Germany. Prior to that, Anja Weinhold was senior vice president at a global PR agency in Frankfurt and San Francisco, consulting clients from consumer goods and technology.

Sascha Krieger
Senior PR Consultant

Sascha has considerable experience in PR, corporate and internal communications, both in agencies and in-house. Before starting at HotDot in 2014, he was head of corporate communication at an IT security provider in Berlin for several years. Prior to that he worked as a senior consultant in several agencies, where he advised companies from different sectors, such as real estate, construction or social services. After studies in English and literature, he began his career as a PR officer at an IT industry association in Stuttgart.

Christian Soult
Senior PR Consultant

Christian “discovered” PR as a student more than 20 years ago, while working for a student consulting firm. Instead of becoming an engineer, he opted for a PR career in agencies and in-house in Hamburg and Munich.  Arriving in Berlin over ten years ago, he was excited by the emerging digital scene and the challenge of communicating innovation and new technologies to the public. He has been responsible for the media relations of various start-ups for several years, before joining HotDot in 2011.


We design and implement tailored communication concepts.

Where? In Germany and elsewhere via our network Over There.

Primary objectives

Increase awareness
Enhance credibility
Build brand
Generate leads

Main disciplines

Media Relations

Our core competence: We get businesses, brands, products and people into the media – print, TV, radio and digital channels. This is best done via storytelling, a deep understanding of media and the way it works, and good contacts to media representatives.

Influencer Relations

Experts, bloggers, social media stars also influence opinions about a business, product or service. We collaborate with them to design authentic campaigns that are suitable for both the influencer and the brand.

Speaker’s Bureau

Presentations at conferences are perfect for increasing attention and demonstrating expertise. We select relevant forums and place business representatives as speakers.

PR Stunts

We put the spotlight on brands in high-profile PR stunts that get talked about in both social and traditional media. How? Not as an end in itself, but with a clear return on investment as the goal.


Those who can tell exciting stories have a clear advantage. We create relevant, search engine optimized content for internal and external channels. By using free as well as paid forms of content distribution, we ensure a wide reach and a high number of leads.

Social Media

Communication is most effective when stories are synchronized across and tailored to different channels. HotDot adapts messages for social media, designs customized campaigns and manages all ongoing communications.


Our clients are major digital industry players as well as innovative start-ups.



Our brief monthly review: What exciting things happened for our clients and at HotDot?

September 2019

On WUV.de and in Horizont’s dmexco edition, Bring! demonstrated how brands can reach consumers when they make their shopping decisions.

A report in n-tv’s car show “PS” explained the advantages of private carsharing with Turo – including interviews with country manager Marcus Riecke as well as a Turo host and a guest.

Pinterest published its Halloween Report with all trends around the scary festivity – Germans prefer unique horn costumes by the way.

Oply celebrated a milestone: 50,000 customers in Berlin, Hamburg and Munich – after only one and a half year on the market.

August 2019

In two major interviews with German country manager Marcus Riecke, Berliner Morgenpost and Berliner Zeitung reported about Turo and the benefits of private carsharing.

Bring! compiled the top five tips on how to turn every summer party into a success.

Congratulations: 300 million people around the globe are using Pinterest each month.

Oply moved on to less central urban areas in Berlin. The carsharing provider has opened a zone in Spandau.

July 2019

Pinterest introduced  new video features for Creators and businesses to reach their audiences including an improved uploader, video tab, lifetime analytics, and Pin scheduling.

Turo announced 250 million US dollars in funding.

Filling the holiday funds again after spending much on travel? Turo had 5 recommendations – Freundin.de reported.

Oply has expanded its car-sharing zones in Hamburg and now also offers rental cars in Heimfeld, Barmbek-Nord and Steilshoop.

June 2019

In Prenzlauer Berg, the local public transportation company BVG opened Berlin’s second Jelbi mobility station. In addition to electric scooters and rental bikes, the station also features a variety of car sharing services – including Oply of course!

A study by Marketagent.com among Swiss internet users showed: Bring! is the third most used domestic start-up app in Switzerland! Congrats and will continue to use it here in Germany.

Abra now enables investments in stocks and ETFs using Bitcoin in Germany. And what do German Abra investors’ favorite asset? Apple stocks, followed by Google and Amazon.

Pinterest proudly present its Pride Report: rainbow ear tattoos and marble nails as well as drag queen RuPaul are among the top searches.


May 2019

Private car sharing became a media star: in TV, radio and online, a major regional broadcasting network portrayed a Turo host and introduced the benefits of sharing one’s car.

In an interview with Lead and Focus Online, Bring! CEO Marco Cerqui talked about the partnership with Edeka and the future of mobile shopping planning.

New donation record: With almost 1 million Euros in just a few days for developing a medication for a rare genetic mutation, the most successful GoFundMe campaign ever in the German-speaking countries came from Switzerland.

Oply has expanded its car sharing offering in Berlin with ten additional zones outside the city center.

April 2019

In Berlin and Munich, users of the mobile shopping planner Bring! can now shop online directly from the app.

Pinterest’s IPO turned out to be a huge success.

Oply has increased its car-sharing fleet in Munich by 80 cars and taken over the supplier Co-wheels in the UK.

At media visits in Munich, Baden-Baden and Hamburg, GoFundMe‘s country manager Jeannette Gusko introduced journalists to donating money online.

March 2019

According to a survey commissioned by Turo, one in five car owners are open to sharing their car with others – several regional media reported on the results.

Pinterest analyzed the global wedding trends: Couples around the world go for a smaller, more intimate wedding.

As the cost of international money transfers has continued to rise, TransferWise demanded that financial service providers immediately implement planed EU regulations – Handelsblatt reported.

Oply has opened three more neighborhoods in Hamburg and offers car sharing in less central parts of the city which were previously hardly serviced.

Offerista has the popular shopping app Bring! won as a premium partner for his publisher network.

February 2019

On the occasion of its one year anniversary in Germany, Turo introduced the Turo Private Sharing Index that measures people’s affinity towards private sharing. The result: Younger people, men as well as low and high earners are particularly open to private sharing.

Pinterest analyzed people’s tattoo preferences around the world: Argentinians love to put their soccer team on their skin, French like pink minimalism, Japanese moon and Germans keltic designs.

Oply also started in Berlin with its zonal car-sharing service to replace the private car after previously launching in Munich and Hamburg.

January 2019

New year resolutions are fun if turned into challenges. So many people went to Pinterest to find the one that is right for them.

A study showed that international money transfers became much more expensive with leading financial institutions in 2018. Many newspapers reported and mentioned TransferWise as a fair and low-cost alternative.

In several interviews, GoFundMe manager Jeannette Gusko talked about the company’s strategy and activities in Switzerland – with coverage in, among others, Handelszeitung and Luzerner Zeitung.

The Offerista Group announced a tripling of the campaigns in its own push network. Retailer increasingly use this marketing channel with click-through rates up to 45 percent.

December 2018

In Germany, at least 12 million private cars remain unused during Christmas. This is the result of a representative survey conducted by P2P car sharing provider Turo.

5,000 new campaigns and more than 7 million euros in donations: GoFundMe’s first year in Germany was very successful.

Money as a Christmas gift? TransferWise explained how to do it right. More on freundin.de.

Oply Cares launched car sharing for good causes in Hamburg and provided vehicles for a charity party of Never play alone – Sankt Pauli e.V.

Pinterest already gave a sneak peek into the new year and published the top 100 trends for 2019. We are looking forward to pegan food, sleep logs and cropped banks among many other things.

Image: (c) Pinterest

November 2018

TransferWise introduced a debit card for companies and enables real-time money transfers. In an interview with SPIEGEL Online, CEO Kristo Käärmann explained why transparence in so important in the case of international money transfers.

GoFundMe’s Jeannette Gusko talked to Kurier und Wiener Zeitung about GoFundMe launching in Austria. In a survey, GoFundMe found out that millennials love giving money to support others – BILD.de reported.

Pinterest published the Holiday Report which not only went down well with media but also made us want Christmas to come up faster.

Oply expanded its service in Munich with 30 additional brand new cars and 14 neighbourhoods. In Hamburg, TV news program “NDR Hamburg Journal” covered Oply’s October launch.

October 2018

In a comprehensive interview with digital magazine LEAD, GoFundMe manager Jeannette Gusko talked about how digitalisation is changing social fundraising.

October was all about Halloween with Pinterest: It published the dedicated Pinterest Halloween Report and we organized a media workshop that brought the best Pinterest Halloween ideas to life.

In a representative survey, TransferWise found that more and more Germans would like to live abroad for a while – dpa reported.

Oply launched its service in Hamburg with 100 cars in 44 neighbourhoods.

EMnify was awarded the “AWS IoT Competency” by Amazon Web Services.



HotDot Communications GmbH
Wichertstrasse 16/17, 10439 Berlin

T: +49 30 84712118-0
F: +49 30 84712118-99
E: info@hot-dot.com

S+U Schönhauser Allee (M1),
Humannplatz (M12)
Schönhauser Allee (S41, S42, S8, S9, S85)
Schönhauser Allee (U2)


Is there someone like you in France, Great Britain or the United States?

We get this question a lot, since many businesses appreciate the benefits of a boutique agency. And the answer is: Yes! HotDot is the co-founder of the international PR network ‘Over There Group’, a collaboration of independent, boutique PR agencies. Together we support fast-growing technology brands and businesses by planning and implementing their communications in the European markets and other key international markets.

International PR with a dedicated, single point of contact and the professionalism and passion of a boutique agency.


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HotDot Communications GmbH
Wichertstrasse 16/17
10439 Berlin

T: +49 30 8471 2118-0
F: +49 30 8471 2118-99
E: info@hot-dot.com

Managing director: Anja Weinhold

Company headquarters: Berlin
Registration: HRB 120145 B at Charlottenburg district court
VAT number: DE 267270111

Responsible for content:
HotDot Communications GmbH
Wichertstr. 16/17
10439 Berlin

Design: Sharmila Sandrasegar
Programming: Good Afternoon

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